AdWords PPC, Pay Per Click Advertising Services
The fastest way to drive traffic to your website is through Google AdWords or Pay-Per-Click (PPC) advertising. This form of advertising will give your business the ability to target specific keyword searches on Google without having to wait for your site to achieve natural search engine rankings. One of the best features of PPC advertising is that you can set ANY monthly budget that you want and you only pay if your advertisements are clicked.
Google AdWords works via a “dutch auction system” where your business is competing against other businesses through a bid process that is a big part (not the only part) of how you will show up against the competitor down the street or across town. Sometimes your competition is a big multi-national company looking to pick off business from right across the street.
A Few Key Points to Consider When You Are Looking at Google AdWords for Your Business
- Are you a good candidate for Google AdWords PPC?
- Do you need new business fast? A whatever it takes attitude?
- Is your website ready and professional enough to convert eyeballs into paying customers?
The Benefits of AdWords Advertising
- It’s a measurable, transparent form of advertising.
- It’s a highly targeted form of advertising. You decide who can view your ads through geography, time of day, type of device and more.
- It’s cost effective. You can set daily budget limits providing a form of cost control for your marketing dollars.
- Brand protection, do you have a competitor creeping in against your clients by trying to fool customers into thinking they are you?
The Drawbacks of Google AdWords
- It can be very expensive and cost prohibitive to compete against competitors in your area.
- It’s not right for every type of business, see more below.
Not All PPC Services Providers Are the Same
If you worked for a few national marketing companies like the phone book companies and other pure internet marketing enterprises, you would be startled and shocked to find out that as much as 60% of a client’s budget goes straight into the company coffers before a dime was spent on promoting that client.
This gouging leads to a lot of unhappy clients who can’t understand why they don’t see themselves on the search engine results pages (SERPS) throughout the month. We can’t tell you how many times we’ve heard from business owners who tell us that PPC doesn’t work. They say that they’ve tried it and PPC failed to deliver the results they expected. There is no doubt that the failure stems from the fact that most major companies who provide this service do not disclose what their management fees are versus what they’re spending on what you hired them to do for you. If you ask them (I dare you) to tell you how much you’re spending on a keyword, you’ll either get an answer like “it depends on the time of day” or some story about a “patent pending miracle formula”. In some cases, they will tell you they simply don’t know or will outright lie to you.
At Colorado Internet Solutions, we charge a flat 30% management fee to our clients and because we disclose this to you, it allows us to share real data from Google and not hide it behind some fancy, company branded, management panel where the real costs are hidden to keep customers in the dark.
Working with us also teams your precious marketing dollars with a company that knows the Denver and Colorado markets. Many national companies run their PPC campaign management functions out of centralized offices located in other states and even countries. Do you think a person in Atlanta knows the nuances of the local market in Denver? Of course they don’t.
Google AdWords is a very successful means of getting you up and running very quickly, but it’s not cheap and in some cases completely unaffordable. Let Colorado Internet Solutions help you discover the opportunities for your business and manage a program that delivers a real return on your marketing investment.
Understanding the Google Results Pages or SERPS
At Colorado Internet Solutions, our focus is ensuring clients are a good fit for Google AdWords or PPC. You might ask what is a “good fit” for this program and it really comes down to the type of business you are looking to promote. If you sell plain t-shirts, you are not a good candidate for this program because not many folks search Google for t-shirts unless they are looking for a specific type or brand. And if your last name isn’t Hanes or Fruit of the Loom you’re probably out of luck.
There are businesses that do extremely well such as dentists who perform emergency after hours services, auto repair, 24-hour locksmiths, heating and AC companies (on cold or hot days), and pizza delivery restaurants that thrive particularly well on mobile phones. For example, if you get locked out of your car on a cold night, you’re clicking the first 24-hour locksmith ad you see.
There are also those “once every 5 years type businesses” like chimney sweeps, tree doctors, and transmission repair shops. These are businesses that are not frequently top of mind for most people. They may have helped get your last home’s chimney cleaned and repaired, but they typically aren’t saved to speed dial.
If you ask yourself or a trusted peer whether or not they would search Google for your services and the answer is maybe or probably not, you have a good indication of whether or not an investment in an expensive Pay-Per-Click campaign is worth your precious marketing dollars. Google does provide a ton of information that can be used to identify the opportunities that exist for your business and at Colorado Internet Solutions, we can help you determine whether this is a direction you want to explore for your small business. Call us at 720-458-3046 or contact us here for a fast response and FREE estimate.